Career Outlook for Advertising and Marketing Communications Program
04/03/2014 15:16
A formal education and training in advertising and marketing communications opens doors to numerous career opportunities in the areas, including but not limited to:
- Account management
- Direct marketing
- Media buying and planning
- Digital/mobile
- Marketing
- Production
- Copywriting
- Promotions
- Event marketing
- Campaigning
- Advertising
The professionals with marketing or advertising communications diploma can find employment practically in every industry. However, major employers are
- Advertising firms
- Internet marketing companies
- Health and lifestyle agencies
- Marketing and communications companies
- Telecommunications companies
- Integrated communications and advertising firms
- Global media and marketing services companies
- Public relations companies
- Intellectual property companies
- Digital and social media channels
- Brand identity consulting firms
Work Life
The job of advertising and marketing communications professionals is very challenging but exciting. It offers diversity in work and opportunities to work with experienced people and top shots in the industry. However, theirs may not be a routine clock-in and clock-out job and they may require working longer than usual.
The professionals are expected to perform a broad range of job duties from identifying the market sectors offering the greatest potential revenues to determining growth opportunities, writing and designing advertisement for diverse media channels and developing advertising campaigns. They also need to:
- Establish overall marketing strategy
- Align marketing strategy with company’s business strategy
- Estimate demand for company’s products
- Research market growth trends
- Identify the pain points of customers and conceive advertising campaigns around them
- Manage communications with customers, media and government agencies
- Develop and market products
- Work with multi-disciplinary teams
- Write product brochures and press releases
The exact job roles and responsibilities may vary widely, depending upon the employment, type of industry they work in, job title and individual qualifications and work experience. Their job may also include frequent travelling.
A post-secondary diploma is the minimum requirement to seek entry level jobs in marketing or advertising communications. It prepares students with the knowledge, critical skills and experience necessary to enter this dynamic field.
Centennial College’s marketing and advertising communications program is recognized by the Interactive Advertising Bureau and helps students
- Tap into their creative talent, strategic thinking and business savvy to generate new ideas
- Develop their instincts and strategic abilities
- Learn how to tell stories to clients through various traditional and modern media platforms
- Gain insights and experience in agency operations: media, account management and copywriting
- Learn the entire advertising process, including: research, strategy development, campaign planning, production, media planning and buying
The advertising and marketing communication program combines classroom learning and a 4-month internship with a marketing or advertising firm.
Admission Requirements
In order to apply for a three-year, post-secondary marketing and advertising program Toronto, students will need:
- Secondary school diploma or equivalent
- Grade 12 English or University or equivalent
- To attend the admission session
The graduates of this program can choose to either pursue their careers or apply for more advanced programs at university by applying their academic credits towards further studies.